Facebook Shops - the lowdown
So we woke up this morning to the news from Zucks that he & the FB crew have launched Facebook Shops.
Think one online store that customers can access on both Facebook and Instagram.
Setting up a Facebook Shop is:
supposedly simples (I haven't done it yet - because I can't - see the catch, don't shoot the messenger)
You can choose your products & customise the look and feel with colours and cover image of your choice.
You will be able to have customers make contact with you via What's App, Messenger or Instagram DM.
Facebook Shops is being rolled out over coming months - it's not available to everyone right now.
They are investigating ways to add loyalty programs, integrate with shopping platforms like WooCommerce & Shopify
When fully rolled out, customers will be able to find your FB shop on your FB business page or IG profile, stories or ads.
The bottom line
I'm reserving judgement until I can actually see it in action, but this has the potential to be a really good thing if privacy factors are adhered to.