Scabs vs Scars - and why you should only write about one
They say that we should be vulnerable in sharing our content with our audience. It helps build trust, a relationship, and keep you real and relatable for your potential clients.
But there's being vulnerable and being vulnerable.
As in, ugly, scabby, oozing gross stuff vulnerability.
You know, like a fresh scab? Yeah, that.
You should definitely not share that stuff.
Stay with me here.
When I'm training start-up VAs, and in our online group coaching sessions, I often refer back to particular podcast episodes I've listened to which may be relevant or support a particular point being discussed. Case in point, Amy Porterfield's Online Marketing Made Easy latest podcast ep I listened to yesterday (episode #293 5 Unexpected Ways to Rethink Your Content to Build a Loyal Audience).
My heart actually skipped a little beat, because one of Amy's points was exactly that - share scars not scabs. She highlighted the experience of her step-son having a fall when he was younger and she was a brand new step-mum - with no idea what to do. Never having dealt with kids in these situations before, she was a bit grossed out by the injury! Amy chatted about that wound turning oozy and gross before scabbing over - and she didn't even want to look at it at the oozy, gross stage. Now, that scab is a scar - and she can talk about and laugh about the experience.
In that same vein, she says we shouldn't share content when we are in the depths of a scabby experience - we should write when it turns from scab to scar.
I've not been posting or writing as much these past few months. I knew why - because I was in the ugly depths of the very real balance between working full-time, building my business and managing my growing client base, being a single mumma, keeping house and head above water. It's been tough. Don't get me wrong - so, so worth it - but tough. And exhausting. And yes, at times I didn't think I had what it was going to take to get to the point I'm at now - where I've resigned from my full-time J.O.B. (just over broke, in case you don't know what THAT acronym stands for), finish up in 3 working days, and step out onto the branch of focussing on Blink, my clients and VA Institute.
Reality is, publishing that very raw, real, experience at the time of going through all of that is the equivalent of writing content scabs.
Now, I'm headed out of the scab stage and into the scar stage - so I can start to write about the experience from a place where I can elevate and inspire my audience, not drag them down in to the raw, oozy space.
If you are in a scabby, raw, oozy, ugly place, or going through one of those experiences - it's honestly best for the longevity of your business to write about it once it's turned from scab to scar. Just stop and think about it before you share your vulnerable state - is this a scab or a scar?